Satisfaction and the best customer experience are one of the pillars of our business strategy. In every channel, we try to deliver excellence in service, simplify services and make the customer journey more intuitive, agile and efficient to resolve key demands.
We created a goal for all leaders at all levels, the CFI – Customer Focus Index. This index is made up of four indicators related a commitment to customer satisfaction (reducing complaints, issues originating from the ombudsman, IASC satisfaction survey and CSAT following phone service).
In addition, in 2021 we started the Simplify project. This initiative was designed to map and assess the different journeys customers take in their relationship with our company. Identification of the paths taken and of requests, service assessment, and a verticalized understanding of demands will guide investments and enhancement across all channels.
We also created the Customer Forum to accelerate transformation and place even more priority on customer service at our distributors. In order to increase executive engagement, we invited specialists from other companies recognized for their excellence in customer relations to share their experiences and discusses cases.
At monthly Forum meetings, we look at the key service and satisfaction indicators collected through service channels, defining actions plans for execution. Two priority topics were covered in 2021: service for new calls and treatment of billing complaints.